I appreciate your comment and agree that a point of entry must exist in order for all companies to enter this niche market. The problem is when the standards of a niche market are compromised to accommodate that point of entry for companies, of any scale, to enter. If mom and pop companies have been making clean, safe and truly natural products for decades, there is no reason why a monolith, such as Clorox, cannot move in that direction, at least for there Green Works line. Even the one product line they came out with does not reach the standards for a consumer that is aware of their personal health and that of the environment – that is the issue at hand. Thank you for your thoughts and opening the conversation – its critical that we are all educated.